NEW YORK, NY :: BREADS BAKERY IN UNION SQUARE // master baker uri scheft, union square, pastries, sandwiches, coffee, bread, and more bread

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Dear NYC,

I refuse to let you buy bread, pastries, rolls (and-pretty-much-anything-that-involves-gluten) from your local Whole Foods (supermarket) without knowing Breads Bakery has opened in Union Square.

Seriously, put down that semi-fresh baguette and take the 4, 5, 6, L, N, Q,or R train to Union Square for straight-out-of-the-oven, artisanal baked goods.

I repeat, Breads Bakery has opened shop and it will be worth the 20 minute commute from wherever you are to 16th Street (between Broadway & 5th Avenue).

Known for their babkas, sourdoughs, and rugelachs, Breads Bakery has been winning over New Yorkers with their sweet and savory creations every day since their grand opening three short months ago.

With origins in Tel Aviv, Master Baker Uri Scheft has personally brought his craft over to our fair city; and as a New Yorker, I feel honored to have direct access to Chef Uri’s quality breads, made fresh on premise and sold at reasonable prices.

SIDE NOTE: I know I can get fresh bread in NYC, and yes there’s Balthazar in SoHo, Eric Kayser on the Upper East Side, and an Amy’s Bread here and there; but the size, space, and convenient location of Breads Bakery makes Breads so much more appealing to me.

Personally, I found out about Breads Bakery last month by a LML Reader in Milan, Italy and did not realize I had been missing out on this new establishment every single day, for the past three months, by one measely avenue. At first the bypass wasn’t big deal, but as soon as I entered the bakery and tasted their crossiants, cinnamon buns and babka… the remorse was overwhelming. I still think to myself, “If only I had a reason to cut through 16th Street….I would’ve smelled the babka…”

So please learn from my error and go to Breads Bakery for their quality sourdoughs, fresh-out-of-the-oven almond crossiants, muesli rolls, olive sticks, challah loafs, chocolate babka and sandwiches.

Oh and as someone who has experienced 30 minute lunch/dinner breaks in Union Square, Breads Bakery will be your saving grace… they even have sweet and savory specials too… just make sure to order quickly, otherwise I’ll regret telling you about this place.


PS: Open 7 Days A Week: MON-FRI – 7am – 8pm  SAT-SUN – 8am – 8pm

PPS: I will be writing about my bread-making experience with Uri Scheft following this post, so stay tuned!

UPDATE: Here’s my post on Master Baker Uri Schefts Private Bread Making Workshop



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